Catalogs vs. Search Engines; One Will Not Survive

Just like RFPs and contracts are integral to procurement, so are catalogs – they help one choose the right product or service to fulfil enterprise requirements. Everyone who has ever used a P2P system, at some point, has scrolled through catalogs.

Robotic Automation or A New Liberation?

Giving technologies human names can be problematic. Especially for those people whose names have been appropriated by the device manufacturers. I do wonder, for example, how many Alexas around the world are irritated by certain recent developments. But it’s a practice that works, especially when the new technology is emulating some aspect of human behavior.


In an earlier post, we established the importance of simplified and satisfying enterprise technology experiences as being the primary drivers of user happiness, acceptance and adoption. Rightly so — strong UI/UX (user interface/experience) and a sublime customer journey are after all the way to every user’s heart. But is it safe to bank on beauty and usability alone?

User Experience Is Critical to Usability, Satisfaction and Customer Journey

Leonardo da Vinci had famously said that “simplicity is the ultimate sophistication.” Several centuries later, this has found resonance with many enterprises who have finally realized that sophisticated technology is only truly sophisticated if it’s friendly and simple to use.

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