Madhusudhan Reddy (Madhu) is the Head of Engineering for GEP, leading all engineering initiatives for the SMART by GEP platform.
Madhu joined GEP in 2018 with nearly 20 years of experience in innovation, technology and engineering management at both startups and large cap corporations. He is credited with designing and developing engineering solutions for mobile media, advertising, IoT, e-commerce, retail, automotive and telecom verticals.
Prior to joining GEP, Madhu worked with Nielsen, the global information and analytics company, for 11 years, where he was the VP of Global Engineering. At Nielsen, Madhu conceived and led the development of multiple new products working with Facebook, Apple, NBC, and more. He also led the modernization of Nielsen’s flagship ratings and analytics platform. Madhu has 12 patents to his credit and has won several engineering awards.
Madhu earned his MBA in General Management from University of Texas at Austin and a B.Tech in Computer Science and Engineering from JNTU, India.